Media Releases

August 28, 2024

Auntie Anne’s and Bijan Mustardson Team Up for a Flavorful Football Season

August 13, 2024

Auntie Anne’s Launches Knead – An Exclusive Fragrance Inspired by the Pretzel Brand’s Signature Aroma

July 24, 2023

Auntie Anne's is Hosting a Casting Call for First-Ever "Auntbassador" and Serving up BOGO Free Pretzels to Celebrate National Auntie Day

July 19, 2022

National Auntie Day

November 19, 2020

Back By Popular Demand, Auntie Anne’s ® Hot Chocolate Frost is Here for Holiday Shopping

September 14, 2020

Auntie Anne’s® and Samuel Adams® Team Up to Save Oktoberfest This Fall

September 01, 2020

Auntie Anne's® and Alex's Lemonade Stand Foundation Partner to Fight Childhood Cancer This September

May 04, 2020

Auntie Anne’s® Brings Back DIY At-Home Pretzel Kit

April 23, 2020

Auntie Anne’s® to Celebrate National Pretzel Day with Free Pretzels

February 10, 2020

Auntie Anne’s® to Deliver Freshly Baked Love Every Day This Week

January 27, 2020

Auntie Anne’s® Releases Game Day Pretzel Pack with Limited-Edition Snack Stadium for the Big Game

November 18, 2019

Freeze Holiday Moments with Auntie Anne's® New Hot Chocolate Frost

July 29, 2019

Auntie Anne's Partners with Alex's Lemonade Stand Foundation for Eighth Year to Rise Against Childhood Cancer

June 21, 2019

Summer is Served: Auntie Anne’s Launches Strawberry Lemonade Frost Beverage

June 03, 2019

Auntie Anne's® Celebrates National Best Friends Day with new BFF DoorDash® to Offer Besties Everywhere $0 Delivery Fees All Weekend Long

April 22, 2019

Auntie Anne’s® Showers Pretzel Love this National Pretzel Day with Buy One, Get One Free Pretzels and Shower Curtain Launch

January 31, 2019

Give Love this Valentine’s Day with Auntie Anne’s Buy One, Get One Heart-Shaped Pretzels

October 22, 2018

Auntie Anne’s® Continues 30th Birthday Celebration with Launch of Birthday Cake Pretzel Nuggets

September 17, 2018

Auntie Anne’s® Cheers to Oktoberfest with Catering ‘Prost Package’

September 04, 2018

Auntie Anne’s® Celebrates Fall with the Return of Pumpkin Spice Pretzel Nuggets

August 15, 2018

Auntie Anne’s® Continues Support of Alex’s Lemonade Stand Foundation with National Lemonade Day Donation

June 26, 2018

Auntie Anne’s® Pretzel Nation Creation Votes are in, and Birthday Cake Takes the Cake – Literally

June 22, 2018

FOCUS Brands Announces Launch of Auntie Anne’s® in China

June 18, 2018

Auntie Anne’s Brings Back Pretzel Nation Creation, This Time with a Birthday Twist

June 11, 2018

Auntie Anne’s® Partners with Alex’s Lemonade Stand Foundation for Seventh Year in Quest to End Childhood Cancer

May 24, 2018

Auntie Anne’s Honored with ICSC Foundation Retailer Community Support Award

May 14, 2018

Auntie Anne’s Jumpstarts Summer with New Candy Lemonade Mixers

April 23, 2018

Auntie Anne’s Announces “For the Love of Pretzels” Collection

February 21, 2018

Auntie Anne’s Wants to Celebrate 30 Years of Pretzel Love with Free Pretzels

February 01, 2018

Share the Love! Auntie Anne’s Offers Buy One, Get One Heart-Shaped Pretzels this Valentine’s Day

November 01, 2017

Rejoice, Auntie Anne’s Fans! The Pretzel Emoji is Here!

October 23, 2017

Auntie Anne’s is Feeling Hot, Hot, Hot!

October 09, 2017

Auntie Anne’s Invites Shoppers to Celebrate "Shoptoberfest"

September 06, 2017

Auntie Anne’s Celebrates Flavors of Fall with Pumpkin Spice Pretzel Nuggets

July 31, 2017

Pretzel Nation has Spoken: Sriracha is the Next Auntie Anne’s Pretzel Flavor

July 17, 2017

Auntie Anne’s Gives the Gift of Hope Through 6th Annual Fundraising Campaign Benefiting Alex’s Lemonade Stand Foundation

July 10, 2017

Auntie Anne’s Empowers Fans to Choose Next Pretzel Flavor

June 05, 2017

Auntie Anne’s Gives Guests a New Way to Chill Out This Summer

April 05, 2017

Auntie Anne’s Rolls in National Pretzel Day with FREE Pretzels

April 01, 2017

Auntie Anne’s Unveils New Logo to Connect with Younger Audiences

January 22, 2017

Be Still, Our Heart-Shaped Pretzels: Auntie Anne’s Announces Exclusive Original and Cinnamon Sugar Pretzels for Valentine’s Day

December 13, 2016

Auntie Anne’s Surpasses $3 Million in Donations to Alex’s Lemonade Stand Foundation

September 15, 2016

Mamma Mia! Auntie Anne’s® Adds Pepperoni Pretzel Nuggets to Fall Menu

August 15, 2016

One Sweet Day! Auntie Anne’s® to Donate a Portion of All Lemonade Sales on National Lemonade Day to Fund Childhood Cancer Research

July 19, 2016

Auntie Anne’s Commences 5th Annual Fundraising Campaign to Benefit Alex’s Lemonade Stand Foundation

April 28, 2016

Auntie Anne’s® Ups the Ante on National Pretzel Day with FREE Pretzel Giveaway and Chance to Win Pretzels for a Year