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Media Releases
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August 28, 2024
Auntie Anne’s and Bijan Mustardson Team Up for a Flavorful Football Season
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August 13, 2024
Auntie Anne’s Launches Knead – An Exclusive Fragrance Inspired by the Pretzel Brand’s Signature Aroma
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July 24, 2023
Auntie Anne's is Hosting a Casting Call for First-Ever "Auntbassador" and Serving up BOGO Free Pretzels to Celebrate National Auntie Day
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July 19, 2022
National Auntie Day
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November 19, 2020
Back By Popular Demand, Auntie Anne’s ® Hot Chocolate Frost is Here for Holiday Shopping
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September 14, 2020
Auntie Anne’s® and Samuel Adams® Team Up to Save Oktoberfest This Fall
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September 01, 2020
Auntie Anne's® and Alex's Lemonade Stand Foundation Partner to Fight Childhood Cancer This September
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May 04, 2020
Auntie Anne’s® Brings Back DIY At-Home Pretzel Kit
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April 23, 2020
Auntie Anne’s® to Celebrate National Pretzel Day with Free Pretzels
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February 10, 2020
Auntie Anne’s® to Deliver Freshly Baked Love Every Day This Week
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January 27, 2020
Auntie Anne’s® Releases Game Day Pretzel Pack with Limited-Edition Snack Stadium for the Big Game
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November 18, 2019
Freeze Holiday Moments with Auntie Anne's® New Hot Chocolate Frost
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July 29, 2019
Auntie Anne's Partners with Alex's Lemonade Stand Foundation for Eighth Year to Rise Against Childhood Cancer
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June 21, 2019
Summer is Served: Auntie Anne’s Launches Strawberry Lemonade Frost Beverage
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June 03, 2019
Auntie Anne's® Celebrates National Best Friends Day with new BFF DoorDash® to Offer Besties Everywhere $0 Delivery Fees All Weekend Long
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April 22, 2019
Auntie Anne’s® Showers Pretzel Love this National Pretzel Day with Buy One, Get One Free Pretzels and Shower Curtain Launch
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January 31, 2019
Give Love this Valentine’s Day with Auntie Anne’s Buy One, Get One Heart-Shaped Pretzels
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October 22, 2018
Auntie Anne’s® Continues 30th Birthday Celebration with Launch of Birthday Cake Pretzel Nuggets
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September 17, 2018
Auntie Anne’s® Cheers to Oktoberfest with Catering ‘Prost Package’
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September 04, 2018
Auntie Anne’s® Celebrates Fall with the Return of Pumpkin Spice Pretzel Nuggets
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August 15, 2018
Auntie Anne’s® Continues Support of Alex’s Lemonade Stand Foundation with National Lemonade Day Donation
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June 26, 2018
Auntie Anne’s® Pretzel Nation Creation Votes are in, and Birthday Cake Takes the Cake – Literally
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June 22, 2018
FOCUS Brands Announces Launch of Auntie Anne’s® in China
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June 18, 2018
Auntie Anne’s Brings Back Pretzel Nation Creation, This Time with a Birthday Twist
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June 11, 2018
Auntie Anne’s® Partners with Alex’s Lemonade Stand Foundation for Seventh Year in Quest to End Childhood Cancer
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May 24, 2018
Auntie Anne’s Honored with ICSC Foundation Retailer Community Support Award
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May 14, 2018
Auntie Anne’s Jumpstarts Summer with New Candy Lemonade Mixers
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April 23, 2018
Auntie Anne’s Announces “For the Love of Pretzels” Collection
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February 21, 2018
Auntie Anne’s Wants to Celebrate 30 Years of Pretzel Love with Free Pretzels
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February 01, 2018
Share the Love! Auntie Anne’s Offers Buy One, Get One Heart-Shaped Pretzels this Valentine’s Day
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November 01, 2017
Rejoice, Auntie Anne’s Fans! The Pretzel Emoji is Here!
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October 23, 2017
Auntie Anne’s is Feeling Hot, Hot, Hot!
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October 09, 2017
Auntie Anne’s Invites Shoppers to Celebrate "Shoptoberfest"
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September 06, 2017
Auntie Anne’s Celebrates Flavors of Fall with Pumpkin Spice Pretzel Nuggets
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July 31, 2017
Pretzel Nation has Spoken: Sriracha is the Next Auntie Anne’s Pretzel Flavor
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July 17, 2017
Auntie Anne’s Gives the Gift of Hope Through 6th Annual Fundraising Campaign Benefiting Alex’s Lemonade Stand Foundation
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July 10, 2017
Auntie Anne’s Empowers Fans to Choose Next Pretzel Flavor
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June 05, 2017
Auntie Anne’s Gives Guests a New Way to Chill Out This Summer
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April 05, 2017
Auntie Anne’s Rolls in National Pretzel Day with FREE Pretzels
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April 01, 2017
Auntie Anne’s Unveils New Logo to Connect with Younger Audiences
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January 22, 2017
Be Still, Our Heart-Shaped Pretzels: Auntie Anne’s Announces Exclusive Original and Cinnamon Sugar Pretzels for Valentine’s Day
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December 13, 2016
Auntie Anne’s Surpasses $3 Million in Donations to Alex’s Lemonade Stand Foundation
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September 15, 2016
Mamma Mia! Auntie Anne’s® Adds Pepperoni Pretzel Nuggets to Fall Menu
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August 15, 2016
One Sweet Day! Auntie Anne’s® to Donate a Portion of All Lemonade Sales on National Lemonade Day to Fund Childhood Cancer Research
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July 19, 2016
Auntie Anne’s Commences 5th Annual Fundraising Campaign to Benefit Alex’s Lemonade Stand Foundation
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April 28, 2016
Auntie Anne’s® Ups the Ante on National Pretzel Day with FREE Pretzel Giveaway and Chance to Win Pretzels for a Year