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Executive Profiles

Jim Moss


Chief Financial Officer

As chief financial officer, Jim is responsible for managing and planning Auntie Anne's® cash flow and profitability. He also focuses on developing, maintaining, and analyzing internal procedures, reporting systems, and the operating and accounting controls needed to maintain proper records and provide information and analysis for management decision making. Jim is actively engaged in tracking ongoing economic trends in order to forecast and plan appropriately for the company's continued financial success.

A certified public accountant, Jim worked for seven years at the Harrisburg, Pa. office of Ernst and Young prior to starting a 20-year career in banking.

Before working for Auntie Anne's, Jim served as senior executive vice president and chief financial officer at Waypoint Financial Corporation. Jim graduated from Elizabethtown College with a bachelor's degree in accounting.

Jim and his wife live in Lancaster, Pa. and have two children and one grandchild. He enjoys bicycling, reading, and traveling.

Jim's favorite Auntie Anne's Pretzel is Glazin' Raisin®.

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