Auntie Anne’s and Bijan Mustardson Team Up for a Flavorful Football Season Collaboration
Limited-Edition Bijan Mustardson Dip Cups Available Beginning August 28
ATLANTA, Georgia (August 28, 2024) — Auntie Anne’s, the beloved destination of freshly baked, hand-rolled soft pretzels, is thrilled to announce an exciting collaboration with football sensation Bijan Robinson’s signature dijon mustard brand, Bijan Mustardson, for the upcoming football season. From August 28 to November 30, fans can elevate their game day snacking experience at *select locations with limited-edition Bijan Mustardson dip cups, designed to complement Auntie Anne’s iconic Football Buckets.
Whether you’re cheering from the stands or hosting a watch party at home, Bijan Mustardson dip cups, crafted to perfection by Bijan Robinson himself, are the ideal pairing for Auntie Anne’s Football Buckets, enhancing every bite with its unique blend of flavors. Each bucket features a convenient divider inside, allowing you to mix and match your favorite two flavors from Original Nuggets, Cinnamon Sugar Nuggets, Mini Dogs or Pepperoni Nuggets. Football Buckets start at $28.99. Bijan Mustardson dip cups are available separately at select Atlanta and Austin locations, starting at $0.99 each.
"I already loved Auntie Anne's® pretzels but pairing them with my gourmet mustard took it to another level!” said Bijan Robinson, NFL Running Back and Co-Founder of Bijan Mustardson.
"We are thrilled to collaborate with Bijan Robinson to bring fans a unique flavor experience this football season," said Julie Younglove-Webb, Chief Brand Officer at Auntie Anne’s. "The Bijan Mustardson dip cups – a rich and subtly spicy mustard, add a new dimension to our Football Buckets, making them a must-have snack for football season gatherings."
The Auntie Anne’s® Football Buckets are available for order in-store, online at order.auntieannes.com, through the Auntie Anne’s app, and via third-party delivery partners DoorDash, Uber Eats, and GrubHub at participating locations. Fans can find the Bijan Mustardson dip cups at 14 select Auntie Anne’s ® locations in Atlanta, Georgia and Austin, Texas*, and online at bijanmustardson.com.
For more information about Auntie Anne’s and the limited-edition Bijan Mustardson dip cups, visit auntieannes.com and follow Auntie Anne’s on social media @auntieannespretzels. For more information on Bijan Mustardson, visit bijanmustardson.com and follow along on social media @bijanmustardson.
*Participating locations below:
| Auntie Anne’s Location | Address |
|---|---|
| Perimeter Mall (ATL) | 4400 Ashford-Dunwoody Rd, Spc 1306, Atlanta, GA, 30346 |
| Lenox Mall (ATL) | 3393 Peachtree Road, Atlanta, GA, 30326 |
| Cumberland Mall x 2 (ATL) | 1332 Cumberland Mall, Atlanta, GA, 30339 |
| Northpoint Mall x 2 (ATL) | 1130 N Point Cir, Alpharetta, GA, 30022 |
| Sugarloaf Mills (ATL) | 5900 Sugarloaf Pkwy, Lawrenceville, GA, 30043 |
| South Dekalb Mall (ATL) | 2801 Candler Rd, Spc C29, Decatur, GA, 30034 |
| Mall of Georgia x 2 (ATL) | 3333 Buford Drive, Ste 1010, Buford, GA, 3051 |
| Barton Creek Square Mall (Austin) | 2901 S Capital of Texas Hwy, Austin, TX, 78746 |
| Lakeline Mall (Austin) | 11200 Lakeline Mall Dr., Cedar Park, TX, 78613 |
| Cedar Park Mall (Austin) | 401 E Whitestone Blvd., Cedar Park, TX, 78613 |
| Reagans Hope (Austin) | 13920 Ronald Reagan Boulevard, Leander, TX, 78641 |
| Round Rock Walmart (Austin) | 2701 S Interstate Highway 35, Round Rock, TX, 78664 |
About Bijan Mustardson:
Bijan Mustardson is the official mustard of NFL running back Bijan Robinson. Born from the recent college NIL boom, Robinson and his team have crafted a delicious gourmet dijon mustard with a signature bold kick. Since 2022, the condiment has made its way onto supermarket shelves and specialty retail stores across the nation, while also building a cult-like following through their unique online storefront, irreverent social media channels and creatively quirky lines of branded merchandise. With new flavors on the horizon, Bijan Mustardson promises to continue its mission of providing football and mustard fans everywhere with a product worthy of being called "a touchdown in your mouth".
About Auntie Anne’s®:
With over 2,000 locations in 49 states and more than 25 countries as of June 30, 2024, Auntie Anne's mixes, twists, and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne's® stores can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. Fans can now also order their favorite pretzel snacks for delivery, pickup, and catering in the Pretzel Perks app. For more information, visit AuntieAnnes.com, or follow us on Facebook,Twitter and Instagram.
